Amazon Appstore Child-Directed Apps · Child-Directed App (COPPA) Policy, retrieved 2026-08-13
Children’s Privacy: COPPA, Google Play Families, Amazon Appstore Child-Directed Apps, Apple App Store Kids Category are one add-on at $39/mo, bought through COPPA, and together they count as one framework against your plan’s allowance.
The Amazon Appstore’s Child-Directed App (COPPA) Policy is short and, in two places, stricter than the law it is named after. Amazon treats a multi-audience app as child-directed unless the developer confirms children are not using it, and defines children as under 13 — or under 16 in the European Union, Australia and Japan — so a programme scoped to COPPA alone is under-scoped for this store in three markets. Ads may not be served through any Amazon Advertising programme or Amazon Associates to a known child or in a child-directed area, and parental consent does not lift that; an app directed only at children may not use those programmes at all. Keel models the policy requirement by requirement, including the SDK suitability rules. Amazon’s separate Advertising ID, User Data Privacy and Appstore Advertising policies are different documents and are not modelled here.
Important: Amazon’s Child-Directed App (COPPA) Policy is programme terms Amazon can revise without notice, and there is no version number to pin - Amazon’s page recorded a last update of 2020-06-01 when Keel retrieved it on 2026-08-13. Amazon also reserves the final decision on whether an app is rejected or suppressed. Check the live policy before relying on this for a submission, and treat it as a control-mapping aid rather than legal advice.
How much of the standard Keel models
Models its declared scope in fullKeel authors every leaf requirement in the scope declared below — all 8 of them, with nothing inside that scope left out. A test fails the build if the authored count and the declared count ever diverge, so this framework cannot quietly lose requirements after the fact.
- Authored in Keel
- 8 requirements
- In Keel’s scored scope
- 8 leaf requirements
- Checked against
- "Child-Directed App (COPPA) Policy", Amazon Developer Policy Center, https://developer.amazon.com/docs/policy-center/privacy-children.html - retrieved 2026-08-13. The page itself records "Last updated: Jun 01, 2020".
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Who needs Amazon Appstore Child-Directed Apps?
- Studios publishing a child-directed app to the Amazon Appstore
- Multi-audience apps that have not positively confirmed children are not using them
- Teams monetising a child-only app, where Amazon’s own ad programmes are off the table entirely
How Keel helps with Amazon Appstore Child-Directed Apps
- The determination, content, legal, advertising and SDK duties as a scored control set
- Crosswalked to COPPA, which the policy leans on for most of its substance and which Keel authors separately
- A retrieval date carried alongside Amazon’s own last-updated date, and a monthly re-check of the published page
Collect once, comply everywhere
Amazon Appstore Child-Directed Apps shares canonical controls with Google Play Families, Apple App Store Kids Category and COPPA and others in the catalog. Implement one of those controls and it counts toward every framework it satisfies, so adding Amazon Appstore Child-Directed Apps rarely means starting from scratch.
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